I was tasked with designing a system of postcards for the Stern Grove Festival, using only typographic elements.
I had fun with this project and really wanted to show movement, but not in your stereotypical way. The Stern Grove Festival is fun, admission free and has something for everyone. So it’s always crowded with people moving around, dancing, etc. and the music comes in all types. So it’s vibrating with energy at this festival and I used the arrows to show this energy. When the arrows go off the edge it is to show the festival continues, it’s a never ending energy. Lastly, I went with complimentary colors that could be expanded on easily if need be.
Stern Grove Festival Postcards